A talented writer faces an untimely death due to a sudden illness but is given a bizarre second chance. Reborn as the third-generation heir of a chaebol family, he finds himself in the privileged position of the second son, free from responsibilities and only endowed with rights.

Initially uninterested in corporate management, he declares his sole desire is to spend money. However, his unique ambition is met with admiration from those around him. Despite his intentions to lead a carefree life, his path is filled with unexpected challenges and twists.