Chapter 59
Chapter 59
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Translator: MadScientist
Chapter: 59
Chapter Title: Launch (2)
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Daeun returned to the meeting room after what seemed like a successful call, her face noticeably brighter.
"I talked to the agency, and they said it's doable if we just adjust the scheduling."
"Adjust how much...?"
"They said full 24-hour coverage is tough due to existing ads, so how about focusing on prime time slots instead?"
She handed me a handwritten ad schedule she'd apparently jotted down during the call.
"So I went ahead and put together a rough schedule... Take a look."
I took it and checked it out. It was densely packed around commute hours.
Morning slots from 6:30 to 11:00.
Evening from 4:00 to 8:00.
Definitely prime time with heavy foot traffic and broad age exposure.
I was impressed internally and glanced at Daeun, only to lock eyes with her beaming proudly back at me.
The room's atmosphere turned awkward in an instant.
But Daeun quickly snapped out of it, cleared her throat, and spoke up.
"Th-the slots look good, right...?"
"Perfect."
"Right? The rates are high, but most of those screens were empty during those times."
Rates weren't an issue...
High ad costs were fine. Prime time's power meant we could get returns far exceeding the spend if it worked.
"Don't worry about the rates. Just send us a solid quote."
Daeun nodded eagerly, her face lighting up.
"I'll get it to you ASAP!"
◇◇◇◆◇◇◇ D-7 until Reverse Arcadia's Korean server launch.
Jaehyeon was heading to the subway to meet a friend for the first time in ages.
They'd planned for last month, but schedules clashed, so this was finally happening.
He'd considered blowing it off again out of laziness... but with the Korean server opening in a week, no choice.
It was high tide for Jaehyeon too—he had to row hard.
Miss this, who knew when they'd meet next.
He hurried to the station entrance and descended the stairs, when a poster ad on the wall caught his eye.
A poster he'd normally ignore.
But not today.
One ad in the center stole his gaze: a chibi Henrietta with her signature two-tone hair, pouting while holding a sign reading "Grand Open."
'Why's Reverse Arcadia advertising here?'
First time in 29 years seeing this. Mind blown.
Never imagined subculture games with cute girls on subway posters.
He snapped a quick photo with his phone and headed to the turnstile.
Would've lingered if time allowed... but the meetup was soon.
Regretfully, he passed through to the platform.
'Gotta check it out on the way home.'
But as he reached the platform, those thoughts melted away.
The scene was too shocking to dwell on the poster.
Screens and walls plastered with digital billboards.
All showing Reverse Arcadia ads, just like the poster.
Unlike the simple poster featuring only Henrietta, these were dynamic—different characters per screen, grabbing eyes.
A tsunami of overwhelming beauties.
Jaehyeon was speechless.
Even as a pro illustrator making a living off art, he'd never dreamed of this scale.
Snapping out of it, he looked around: citizens equally stunned, mesmerized by the girl flood, snapping pics.
He couldn't resist either—pulled out his phone and started shooting the platform.
Then uploaded to the gallery with a caption.
📰 Breaking News [Nickname: ??] Title: Any Rigaelers living in Seoul right now?? 【Photos of the subway platform plastered with Reverse Arcadia ads】 Just came to catch the subway and the platform screens are completely covered in ads lololol Other stations too? Everyone on the platform with me was just standing there gawking at the ads lolol Feels so good seeing our game girls everywhere but also kinda embarrassing being outed as an otaku lololol 💬 Comments — Anonymous Whoa, wtf is this place? They're insane lolol — Anonymous ↳ Seoul Station — Anonymous Ji Hojin that crazy bastard lololol Korean server launch and he really sharpened his knife Likes and comments piled up instantly.
Grinning at the overwhelming interest, Jaehyeon was reading through them when—
A cheerful melody and announcement rang out.
[The Incheon-bound train is now arriving.]
Instinctively turning toward the approaching train—
Jaehyeon froze on the spot.
The train barreling toward him—no, the platform—was beyond imagination.
'Wh-what the...'
The exterior was wrapped in full-size Henrietta illustrations in various poses,
and inside, ruined cityscapes covered every corner.
Even bare seats had Reverse Arcadia art.
Astounded by the interior, Jaehyeon instinctively grabbed his phone again.
His concept-posting instincts screamed to capture this.
After filming for a while, he noticed the other passengers.
"Whoa, what the hell is going on...?"
"Some kind of event?"
They were just as shocked, chattering, snapping pics everywhere.
No aversion to the cute girl art or ruin theme—pure awe at the spectacle.
'Enson GT really came out swinging...'
Amazed, he pulled out his phone and headed to the gallery.
Couldn't keep this to himself.
He uploaded the train wrap photos to Rigael, igniting it once more.
◇◇◇◆◇◇◇ Day 6 of subway ads.
One day before Korean server launch, monitoring communities made it clear.
📰 Breaking News [Nickname: ??] Title: How much money did Enson GT dump into this??? 【Station-by-station billboard ad proof pics collection】 Compiled the proofs on the gal and it looks like they blanketed every subway station in Seoul??? 【Seoul subway map with checked stations】 Just the checked ones from gal proofs cover half of Seoul's stations lololol How much did they blow on ads ㄷㄷㄷㄷ 💬 Comments — Anonymous Whoa f*** lolol seeing it compiled it's no joke — Anonymous These guys must've made bank in Japan lololol 📰 Breaking News [Nickname: ??] Title: They wrapped the subway trains too?? 【Photos of wrapped train interior】 Thought subway wraps were just a Japan thing lololol They just slapped it on lolololol Absolute madlads lolololololol 💬 Comments — Anonymous Whoa f*** look at that quality lololololol — Anonymous It's awesome but won't this hit the news lolol — Anonymous ↳ Already online articles up lolol — Anonymous Tbh it's a bit intimidating lolol 📰 Breaking News [Nickname: ??] Title: Live Bluebird rankings...jpg [Trend Rankings] 1. Reverse Arcadia 2. Subway Ads 3. Subway Ad Title 4. Billboard Ads 5. Henrietta Bluebird's usually full of feminists so male-oriented games rarely trend, but this ad scale is so huge even Bluebird's all Reverse talk. Especially the girls pissed at the ads whining about sexualizing women and overexposure, but the hype's burying them lololol Felt so damn refreshing lololol 💬 Comments — Anonymous If it's even trending on Bluebird like that, the ads are killing it lolol — Anonymous Gag lololololol — Anonymous What happens to the feminists after their posts get buried? — Anonymous ↳ Reply Dunno. They're threatening reports lol good luck 'Worth every penny.'
A year's marketing budget for a normal mobile game dumped into subways.
The insane scale could've backfired as ad pollution,
but focusing on commute primes kept reactions more positive than expected.
Pre-regs broke past 700k from 600k stagnation, eyeing 800k.
Sure, some griped about ads in public spaces... but minority.
Finishing the final pre-launch monitor, I dragged my weary body out of my private office.
The studio was empty—team all clocked out on time the day before launch.
Lights half-off in the vacant space.
No plans to leave anyway. Heading to the break room, I prayed inwardly.
May tomorrow's launch go off without a hitch.