YSP YouTubers Ignite the Streaming Revolution, Led by Lilys and Lilyxia
Starting with Lilys and Lilyxia's mother-daughter broadcasts, the YSP-affiliated YouTubers began firing up their streams one by one.
[Yeoni here, haha]
[First broadcast!]
Jinseong signed contracts with his affiliated YouTubers. In exchange for live-streaming on YTV, he paid them 50 million won each. The contract specified an additional 50 million won upon completing 100 streams. That came out to 100 million won per person. With 40 creators on board, it totaled 4 billion won in spending.
'4 billion won is an investment. A strategic outlay to rapidly scale up the site.'
His company's YouTubers were all geniuses. They possessed charm, character, and talent in spades. Twenty-three out of the forty already had over 100,000 subscribers. Their genius would draw in new viewers, settle them in, pull over their existing fans, and make YTV even richer.
'And beyond that...'
He was aggressively recruiting famous BJ streamers from rival sites. While scouting YouTubers, he was scooping up BJs too.
"Whoa... A-young is seriously amazing... like, really amazing...."
A-young. Lilys had brought her entire fanbase over to YTV wholesale. Over 5,000 viewers were tuned in.
"And... Mother-in-law's killing it too...."
Mother-in-law. Lilyxia had skyrocketed into major-league status in no time. Nearly 2,500 viewers were watching.
Jinseong popped into his mother-in-law's stream.
Lilyxia was masterminding the Star tournament.
'Mother-in-law handling the Star tourney... A-young on League...'
The mother-daughter duo had decided to host with their own funds. Jinseong offered help, but they politely declined.
'Hmm... Fighting game tourneys, huh...?'
He stroked his chin with the back of his hand.
'Regular events for niche games wouldn't be bad. Fighting, racing, FPS, sports.'
'One genre per month. Total prizes under 10 million won. Small-scale, but consistent. Sounds solid.'
He pulled out a notepad and jotted it down. Lately, he'd picked up a habit: memoing his thoughts. With his packed schedule, forgetting was all too easy without notes.
He stepped out of the CEO office and headed to the 7th floor. That was IT team territory. IT Development, YSP Coin Exchange, and YTV teams were stationed there.
He checked IT Development first.
'Everyone's swamped.'
They looked half-zombie. Dark circles were their signature look. Sunken eyes glued to monitors.
The dev team was laser-focused on the online shopping mall, while upgrading YTV and the YSP Coin Exchange on the side.
'Better not disturb.'
Next, YTV.
"CEO! Hello!"
"CEO, good day!"
"Welcome, sir."
The YTV staff greeted him warmly.
[Operations: S+], [Management: S], [Improvisation: A+], [Affinity: A+], [Sense: A+]
Kim Cheol-ho had worked at a big corp until he was semi-forced out, then applied to Halmae Tteok's sales team. Jinseong rated his experience and skills highly, offering him the YTV manager spot.
'Manager Kim's VP material for IT.'
Promotion to IT VP was coming soon. With his Operations (S+) and Management (S), he'd be nothing but a boon.
[Planning: S], [Promotion: S], [Strategy: A+], [Analysis: A+]
[Brain: S], [Planning: A], [Instinct: A], [Luck: A]
[Stamina: S], [Recovery: S], [Odd Jobs: S]
Under Manager Kim, he'd placed stellar team leads. Under them, good-hearted staff. Leads were tough to slot, but staff? Easy.
'Geniuses with both talent and character are rare, but solid character with average talent? Dime a dozen.'
Jinseong chatted with the YTV crew.
"How many members so far?"
"Yes, sir. About 14,000 sign-ups. We'll hit 20,000 by end of day."
"Smooth sailing."
"Lilys, Lilyxia, and Chef Hyun-woo account for the bulk. Those three brought over 10,000."
"Impressive."
"The other YouTubers are crushing it too. Yeoni's presence is overwhelming."
Yeoni. Hayeon was streaming live from the gym between workouts. Teaching exercises, casual chit-chat.
'Yeoni...'
Hayeon had become a celebrity. 700k YouTube subs, blowing up on SNS. Guest spot on Running Man lined up.
'Heh heh heh-'
Her image popped into his head. Hayeon filling her low self-esteem with fan praise and love. Beaming innocently while bragging about Park Hayeon fan posts.
'Hayeon's too cute.'
He stroked the luxury watch on his wrist.
No reply.
Soon, naughty pics arrived.
[Photo from Hayeon]
[Photo from Hayeon]
Sitting on the toilet, she'd snapped her pussy with her phone.
'Whoa, so pretty. So fucking hot.'
YTV Day 1 scorecard.
Sign-ups: 20,165
YTV Day 2 scorecard.
Sign-ups: 30,335
Over 30,000 sign-ups in just two days. A resounding success.
'Phase 1 promo's kicking off.'
Phase 1 was community outreach. Staff posted YTV promos across forums. Major community front pages featured YTV banners.
Promo rolled out in three phases. Phase 2: online ads on portals and YouTube. Phase 3: CF ads starring Hayeon.
Promo budget: 6 billion won. Over 6 months. Just for Phase 1. Phases 2, 3, 4 would follow with more investment.
'YTV homepage pushes Halmae Tteok, YSP supps, YSP Coin Exchange hard.'
'Coin Exchange homepage cross-promos YTV, Halmae Tteok, YSP supps.'
Jinseong's YTV goals: Short-term, Korea #1. Long-term, world #1.
'We got this.'
No doubt in his mind.
CEO office. A phone stand was set up on the desk. Jinseong faced the screen head-on.
"Hello. I'm YSP CEO Yu Jin-seong."
He went live.
The second he hit go live—his face hit the feed.
Viewers surged. Hit 10 in a flash.
Under a minute to 100.
"Hello? I'm YSP CEO Yu Jin-seong."
Comments flew up fast.
"Let me introduce myself. I'm YSP CEO, YTV CEO, Halmae Tteok CEO Yu Jin-seong. Nice to meet you."
He bowed his head in greeting.
About three minutes in, viewers hit 1,000. Jinseong re-introduced himself at the milestone.
"Planning 1-2 streams a week. Mostly finance, economy, history, society topics."
"Aigoo, show political leanings in this country and you're done for. Politics? Pass."
"Wanna recommend picks, but one slip and it's stock law violation. Pass."
"...No comment."
"Stick to blue chips, safe plays."
"...No comment."
Coin donation chimes kept ringing. Jinseong fielded questions aptly, scanning chat. Endless stream, but he caught every one.
His eyebrow twitched.
"Pardon? 3x gains? Somang129? What do you mean 3x?"
He froze chat, promoted 'Somang129' to manager for direct chat.
"...Pardon? ...Leading room?"
His eyes narrowed.
"Somang129, sorry, but I don't run any leading room?"
"For real. On my honor, I don't."
Leading room. Stock tip rooms. Jinseong ran zero such things. Stock intel went only to A-young and Lee Myung-ho.
"Somang, I'm loaded. No need for leading rooms. Live fine without. Zero reason to run one."
"Yes. Know where this leading room's operating?"
He listened intently to Somang129's details: contact, recommended stocks, investment amounts.
"Uh... Somang... Bottom line: impersonation. Scam. I swear on everything, no leading room."
Unfroze chat.
Today's content was set.
"Alright. Lots don't know leading rooms, so today's topic: leading rooms."
First content: leading room exposé.
"Bottom line: 99.999% scams. Celeb-run leading room? Bullshit. Impersonation. Remember that. Celebs do business under their name, but not leading rooms. Why...? Because... "
He explained at length.
Unintended viral hit.
Jinseong's name trended. YTV rode the wave.