Chapter 79
Chapter 79: Afterlife Restaurant Announcement (6)
Although Baek Seungchan was in his early twenties, he wasn’t familiar with social media or online communities.
He didn’t even have accounts on platforms that “everyone these days” used.
Back in his school days, he had never been interested in the internet or games, and later he had been too busy working due to his family’s financial situation.
“SNS? Didn’t you say you didn’t need that?”
Baek Seunghee tilted her head.
A few months ago, she had suggested he make an account, but he had refused, saying it wasn’t necessary.
“I thought so back then, but now I think I need it.”
“Well, it’s easy to make. Give me your phone.”
He handed over his phone, and she quickly created an account.
“I’ve applied for verification, so you’ll get the badge in a few days.”
“A verification badge? Is that necessary?”
“Not usually. But you’re a celebrity.”
Famous people needed verification because of impersonation accounts.
“There are probably tons of fake accounts using your name.”
“Really?”
“Look.”
As she showed him, there were indeed many impersonators using his photos.
“…What are you going to post—wait, don’t tell me?”
She suddenly realized.
Baek Seungchan smiled.
“If I received something, I should return it properly.”
He captured the ratings.
“Afterlife Restaurant: 10.3%”
“Ghost Real Estate: 9.1%”
Just like Kim Jaewon had done—
But with a twist.
He cropped the “Ghost Real Estate” part slightly.
“From now on, it begins.”
He posted it.
“….”
Baek Seunghee looked at him, stunned.
She decided never to provoke him.
As soon as the post went up, comments flooded in.
“Another fake account?”
“Made 5 minutes ago LOL.”
Most thought it was fake.
But—
“It looks real though?”
“That feels authentic.”
Still, only a few believed it.
Then—
“Oppa! Fighting!”
Baek Seunghee commented.
Her verified account confirmed it.
“Wait, that’s real?”
“It’s actually him!”
The situation flipped instantly.
“LOL he returned it perfectly.”
“He’s got personality.”
“He stays polite but hits hard.”
“Even cropped it LOL.”
“Kim Jaewon got hit back hard.”
The post spread rapidly.
Kim Jaewon saw it.
“This bastard…”
His face twisted.
But—
There was nothing he could do.
It wasn’t an attack.
Just a ratings post.
And he had lost.
He could only wait.
“Afterlife Restaurant: 11.5%”
“Ghost Real Estate: 10.1%”
The gap remained.
The competition wasn’t just ratings.
It was also OST.
OSTs weren’t just for immersion.
They were a major revenue source.
Some dramas even earned over 20% of production costs through OSTs.
And popular songs promoted the drama.
Both dramas released OSTs at the same time.
People expected “Ghost Real Estate” to win.
It had top singers Kim Jiyoung and Gaemi.
Meanwhile, “Afterlife Restaurant” had rookie Baek Seunghee.
But—
“1st: Remember Me – Baek Seunghee”
“2nd: Don’t Look Back – Gaemi”
“3rd: Special Day – Baek Seunghee”
“4th: Dream – Kim Jiyoung”
Unexpectedly—
Baek Seunghee dominated.
A new OST queen had emerged.
At Studio Giant—
“Ghost Real Estate: 10.1%”
CEO Seo Janghoon frowned.
“This is second place?”
In today’s era, 10% was a success.
And yet—
“Afterlife Restaurant: 11.5%”
They were losing.
“…I didn’t expect this.”
From casting to budget—
They had the advantage.
Yet they were behind.
“That rookie is more capable than expected.”
He realized—
Baek Seungchan was the key.
“This won’t do.”
He ordered aggressive promotion.
With a 40 billion won budget, failure wasn’t an option.
Soon—
Influencers and YouTubers began promoting “Ghost Real Estate.”
“400 billion drama!”
“Top-tier casting!”
SNS buzz increased.
Interest grew.
“Afterlife Restaurant: 13.2%”
“Ghost Real Estate: 12.8%”
They were catching up.
Meanwhile—
A famous film critic, Lee Jin, had been waiting.
After becoming a fan from “Loser Legend,” he followed Baek Seungchan’s works.
“I can’t wait anymore.”
He had planned to binge it later.
But—
The hype was too strong.
He finally started watching “Afterlife Restaurant.”